Ad spending in Russia in 2011 exceeded the levels seen before the global financial crisis. More importantly, online ad sales topped those of print ads for the first time.
Advertisers in Russia spent US$8.8 billion in 2011, up 21% y/y 4% over the previous record in 2008, according to the Association of Communications Agencies of Russia. Online outperformed print for the first time, growing 56% y/y. Spending on print rose 6% y/y.
TV remains the largest platform in the country in terms of spend, accounting for 50% of the total.
There are now 50.8 million Russians online.